Privacy Policy




  1. Introduction

1.1     Insight Outdoor (“we” or “us” or “our”) conducts its business as an advertising agency.

1.2     The Protection  of Personal  Information Act No. 4 of 2013 (“POPIA”) aims to give effect  to the constitutional  right  to  privacy,  by  safeguarding  personal   information   when  processed by  a responsible  party.  We determine the  purpose  of and  means  for processing  of your Personal Information and, accordingly, we are a responsible  party in respect  of your Personal Information.

1.3     In terms of Section 14 of the Constitution of the Republic of South Africa everyone  has the right to privacy, and we are committed to protecting and respecting your right to privacy. We take your privacy and the  protection of your Personal  Information seriously and shall only process  your Personal Information lawfully and in accordance  with POPIA and this Privacy Policy.

1.4     Where an authorised Operator processes your Personal Information for or on our behalf, we shall ensure  that  such person,  as a condition of receiving your Personal Information, undertakes and agrees  in writing to process your Personal Information in accordance  with POPIA and the terms of this Privacy Policy.

1.5        The purpose  of this this Privacy Policy is to explain how we process your Personal Information, when  you engage  with us, make  use  of our  products  and/or services,  provide  us with your products and/or services and access our website and/or other electronic or mobile platforms.

1.6     An  Information Officer has  been  appointed who  is responsible   for,  inter  alia,  ensuring  our compliance   with  POPIA  and  the   eight  conditions   for  lawful  processing   of  your  Personal

Information, as well as assisting you with any queries or requests for access to, the correction or deletion of an of your Personal Information.

1.7    Our appointed Information Officer is ANDRIES ALBERTS and you may contact  him at should you have any questions relating to this Privacy Policy and in order to discuss this Privacy Policy.

  1. Personal  Information and Processing

2.1        Personal Information refers  to information  in respect  of an identifiable, living, natural  person, or where applicable, and identifiable existing juristic person, including, but not limited to:-

2.1.1     information  relating  to  the  race,  gender,  sex, pregnancy,  marital  status,  national, ethnic or social origin, colour, sexual orientation, age, physical or mental health, well- being, disability, religion, conscience, belief, culture, language and birth of the person;

2.1.2     information relating to the education or the medical, financial, criminal or employment history of the person;

2.1.3     any identifying number,  symbol, e-mail address,  physical address,  telephone number, location information,  online identifier or other particular assignment  to the person;

2.1.4     the biometric information of the person;

2.1.5     the personal opinions, views or preferences of the person; correspondence sent by the person  that  is implicitly or explicitly of a private  or confidential  nature  or further correspondence that would reveal the contents of the original correspondence;

2.1.6     the views or opinions of another individual about the person; and

2.1.7     the name  of the person  if it appears  with other  personal  information  relating to the person  or if the  disclosure  of the  name  itself would  reveal  information  about  the person.

2.2        Special Personal Information is Personal Information concerning:-

2.2.1     the religious or philosophical beliefs, race or ethnic origin, trade  union membership, political persuasion, health or sex life or biometric information of a data subject; or

2.2.2     the criminal behaviour of a data subject to the extent that such information relates to:  the alleged commission by a data subject of any offence; or  any proceedings  in respect  of any offence  allegedly committed by a data subject or the disposal of such proceedings.

2.3        Processing of Personal Information involves any operation or activity or any set of operations, whether or not by automatic means, concerning personal information, including:-

2.3.1     the   collection,   receipt,   recording,   organisation,    collation,   storage,    updating   or modification, retrieval, alteration, consultation or use;

2.3.2     dissemination by means  of transmission,  distribution  or making available in any other form; or

2.3.3     merging,   linking,  as  well  as  restriction,   degradation,  erasure   or  destruction  of information.

2.4        When you engage  with us, make  use of our products  and/or services,  provide  us with your products  and/or services and access our website  and/or other  electronic  or mobile platforms, we  may process  your Personal  Information in relation  to,  but  not  limited  to,  your identity information,  contact information,  financial information,  transaction information,  technical information, usage information, location information, and marketing and communications information.

2.5        We  may,  in  certain  limited  circumstances,  process   your  Special  Personal  Information  in accordance  with the provisions of POPIA and where  necessary,  obtain your explicit consent  to process your Special Personal Information.

  1. Consent to Processing your Personal  Information

3.1        When you engage  with us, make  use of our products  and/or services,  provide  us with your products  and/or services and access our website  and/or other  electronic  or mobile platforms, we may process your Personal Information, and may collect, acquire, receive, record, organise, collate, store, update, change, retrieve,  read, process, use and share your Personal Information in accordance  with this Privacy Policy and, where permitted or required to do so in terms of law, may do so without your consent  or knowledge, in accordance  with POPIA.

3.2        By engaging  with  us,  making use  of our  products  and/or services,  providing  us  with  your products and/or services and accessing our website and/or other electronic or mobile platforms you:-

3.2.1     acknowledge that you have read and understood this Privacy Policy;

3.2.2     agree to be bound by the terms of this Privacy Policy;

3.2.3     agree to comply with the terms of this Privacy Policy; and

3.2.4     give us consent to process and, in some cases, further process your Personal Information for  the   specific  and  lawful  purposes   related   to  the   collection  of  your  Personal Information.

  1. Application of this Privacy Policy

4.1        This Privacy Policy is applicable to the processing of your Personal Information, by us, or by Operators  on our  behalf,  in relation  to  you, being a user  who  accesses  and/or uses  our website  or our products  and services, or provider  of products  and services to us, clients, suppliers,  employees,  former  employees,  prospective  employees  and  other  data  subjects that may interact  with us.

  1. Use of your Personal Information

5.1        We process  your Personal Information lawfully, and in a reasonable manner  that  does not infringe on your right to Privacy and only if, given the purpose  for which it is processed, it is adequate, relevant and not excessive.

5.2        We collect your Personal  Information only for specific and lawful purposes  relating to our functioning  and/or activities  and  we  use  your  Personal  Information, inter  alia,  for  the following purposes:-

5.2.1     to provide products and/or services to you;

5.2.2     to receive products and/or services from you;

5.2.3     to fulfil any contractual obligations that we may have to you or any third party;

5.2.4     to identify or verify your details;

5.2.5     to communicate with you;

5.2.6     for client relations purposes;

5.2.7     to comply with our regulatory reporting obligations;

5.2.8     to comply with our statutory and contractual obligations;

5.2.9     to conduct the recruitment and hiring processes;

5.2.10   for the purposes  of providing you with information you may have requested;

5.2.11   for the purpose  of concluding and maintaining an employment or any other  type of relationship with you;

5.2.12   for the purposes  of managing any information pertaining to you;

5.2.13   for further processing or general administration purposes;

5.2.14   to help us improve the quality of our products and services;

5.2.15   to help us detect and prevent  fraud and money laundering;

5.2.16   for the purposes  of recovering unpaid monies and/or any other amount  due to us;

5.2.17   for the purpose  of obtaining compliance with any contract;

5.2.18   for the purposes  of research,  analytical and statistical purposes;

5.2.19   for the purpose  of carrying out analysis and consumer  / customer profiling;

5.2.20   for the purposes  of informing you about our products and services;

5.2.21   to maintain and improve our website and to improve the experience  of our website;

5.2.22   to retain and make information available to you on our website;

5.2.23   to maintain and update our client, or potential  client databases;

5.2.24   to maintain and update our supplier database;

5.2.25   to establish and verify your identity on our website;

5.2.26   for security, administrative and legal purposes;

5.2.27   for other  activities  and/or purposes  which are  lawful, reasonable and  adequate, relevant and not excessive in relation to the provision of our services and/or the use of our  website,  our  business  activities  or  such  other  purpose  for  which  it was collected.

  1. Information Collection and Quality

6.1        We may collect your Personal Information in the following ways:-

6.1.1     through   direct   interactions  with  and   active  submissions   by  you  of  Personal Information, in person or online (eg. communication, forms, subscriptions and interactions in person or on our website);

6.1.2     through  automated or passive interactions with you (eg. cookies and anonymous identifiers on our website and, if applicable, other electronic platforms); and

6.1.3     from third parties and public sources (eg. public records, agents and suppliers).

6.2        We have a duty to take all reasonably practicable steps to ensure  your Personal Information is complete,  accurate,  not misleading and updated on a regular basis. Whilst we will try to ensure  the  accuracy  of your  Personal  Information  at  all times,  this  may  not  always be

possible. In this regard, you accept responsibility for keeping your Personal Information up to date and accurate  and to inform us of any alterations to your Personal Information.

6.3        You have  the  right to  access  your Personal  Information which we may have  and  where applicable may ask us to correct and/or delete  your Personal Information, subject to what is stated herein.

6.4        Where  you give us Personal  Information in respect  of other  data  subjects,  we  may not process such Personal Information without their written consent,  for the purposes  set out in this Privacy Policy or any other related  purposes, unless authorised and/or required  to do so in law.

6.5        In  certain   circumstances,  the   provision  of  certain   Personal   Information  may  become compulsory in order  to fully engage  with us. If you do not agree  to share such compulsory Personal  Information with  us, we  may  terminate any  contracts  between us  and/or the provisions of any services to you and you will not be able to engage  with us, supply your products  or services to us or make full use of our products  and services and/or the features that  are offered on our website,  including products  and services which are available on the Website.

6.6        We may keep  your Personal  Information for as long as you continue  to engage  with us, provide services or products  to us, access our website and content and/or use our products and/or services, or for as long as reasonably necessary,  or until you contact us and ask us to destroy it (upon termination of our engagement with you).

  1. Disclosure of Personal  Information

7.1        In addition to disclosures identified in the purposes above, from time to time we may disclose personal  information  to our service providers  and subcontractors, including our affiliates, retained to perform  functions on our behalf or to provide services to us, such as marketing and advertising; data processing; software  development; digital platform hosting and management; information technology and office services; legal, accounting, audit and other professional  service providers; and further  provided such service provider does not collect, use  or  disclose  the  personal  information  for  any  purpose   other  than  to  perform  such functions or to provide services to us or as otherwise required  by law; a person  or entity, including our affiliates, to whom disclosure is required  in order to fulfil one or more of the purposes  described  hereinabove; a person who, in our reasonable judgment,  is providing or seeking the information as the authorised or appointed legal agent of the subject individual; or any third party with your consent  or where disclosure is required or permitted by law.

7.2        Where any processing of your Personal Information is processed for, or on our behalf, by a third-party for any reasons related to the legitimate purposes set out herein, such processing shall be authorised by us by entering  into  a written  agreement with those  third  parties, governing  our  relationship  with them  and  containing  the  respective  confidentiality,  non- disclosure and data protection provisions, in order to ensure they undertake to process your Personal Information lawfully, safely and in accordance  with POPIA.

  1. Storage and Transfer of your Personal Information

8.1        We store your Personal Information:

8.1.1     On our premises, in the form of hard copies and electronically; or

8.1.2     On our servers; or

8.1.3     Cloud based storage solutions; or

8.1.4     On the  servers  of our third party service providers,  such as IT systems  or hosting service providers.

8.2        Where  we have to transfer  your Personal  Information to servers  situate  outside  of South Africa,  we  shall, before  doing  so,  ensure  that  the  receiving  Operator  of your  Personal Information agrees  to process  your Personal  Information in accordance  with POPIA under and in terms of a set of binding corporate rules and/or agreement that shall provide adequate levels  of  protection  to  your  Personal   Information  and  uphold  the   principles  for  the reasonable and lawful processing of your Personal Information.

  1. Security of your Personal  Information

9.1        We  take  reasonable technical  and  organisational  measures to  secure  the  integrity  and confidentiality of your Personal Information to prevent  loss, damage or unauthorised destruction of your Personal  Information, and  unlawful  access  to  or  processing  of your Personal Information.

9.2        Further  to the above, we take reasonable measures to identify all reasonably  foreseeable internal and external risks to your Personal Information, establish and maintain appropriate safeguards  against these  identified risks, regularly verify that the safeguards  are effectively implemented and ensure the safeguards  are continually updated in response to new risks or deficiencies in previously implemented safeguards.

9.3        Notwithstanding the  above,  and  while we  take  reasonable measures to  safeguard  your Personal  Information as set  out  hereinabove, there  is always a risk that  your  Personal Information  may  not   be   secure   when   processed  by  means   of  technology.   In  the circumstances, we cannot guarantee the security of any information provided to us through our website,  email, internet or social media platforms and shall not be liable, insofar as the law  allows,  for  any  loss,  claim  and/or  damage   arising  from  any  unauthorised  access, disclosure, misuse, loss, alteration or destruction of your Personal Information and/or Special Personal Information.

9.4        Our website  may contain links to other  websites  outside  of our control. This Privacy Policy does not apply to the processing of Personal Information by other third parties relating to or by means of other parties’ websites, products or services, such as websites linked to, from or advertised on our website  or through  our products  and services, or sites which link to or

advertise our website or our products and services.  We are not responsible for the content, privacy or security of these  other  third party controlled  websites  and advise that  you read their privacy policy before making use thereof.

9.5       Cookies may be placed on our website which make contact with your device in order to help make our social media and electronic platforms and/or website and your use thereof a better experience  for you.

9.6        In the event that your Personal Information has been accessed or acquired by unauthorised persons,  we shall notify the Information Regulator and you, as soon as reasonably  possible after the discovery of the compromise.

  1. Your rights

10.1      In terms of POPIA, you have the right to:-

10.1.1   Block all or selected  cookies on your browser;

10.1.2   Request access to your Personal Information;

10.1.3   Request the correction of your Personal Information;

10.1.4   Request the deletion of your Personal Information;

10.1.5   Object to the processing of your Personal Information on reasonable grounds;

10.1.6   Withdraw  consent  which you previously gave to the  processing  of your Personal

Information, at any time, in certain circumstances;

10.1.7   Object to the processing of your Personal Information, at any time, for the purposes of direct marketing; and

10.1.8   Submit a complaint to the Information Regulator or institute  civil action proceedings regarding the alleged interference with the protection of your Personal Information.

  1. Children

11.1      If a Data Subject is under  the  age of 18, such person’s Personal  Information will only be processed if the minor’s parent  or legal guardian gives the required  consent  or permission to the processing of the minor’s Personal Information.

11.2      We will not knowingly collect Personal Information of persons under the age of 18 without the express consent  to do so or without a legal obligation to do so.

  1. Direct Marketing

12.1      We process Personal Information for the purpose  of direct marketing by way of electronic communication. We will only send you direct marketing  materials  if you have specifically opted-in to receive these materials, or if you are a client of ours, at all times in accordance with applicable laws.

12.2      If you complete  the subscription form on our website or other online platforms, you agree to receive marketing communication from us.

12.3      You may refuse to accept, require  us to discontinue,  or pre-emptively  block any approach or communication from us if that approach  or communication is primarily for the purpose of direct marketing.

12.4      You may opt  out  of receiving direct  marketing  communication from us at  any time  by requesting us, in writing, to stop providing any direct marketing communication to you. You

may send your opt-out requests to our Information Officer, whose details are set out below.

  1. Complaints

13.1      Should  you  feel  that  your  rights  in respect   of  your  Personal  Information  have  been infringed, please  address  your concerns  to our Information Officer, whose details are set out below.

13.2      If you feel that  the attempts by us to resolve the matter have been inadequate, you may lodge a complaint with the South African Information Regulator by accessing their website at

  1. Queries and our Information Officer’s Details

14.1      Our Information Officer is ANDRIES ALBERTS.

14.2      You   may   contact    him   in   relation    to   this   Privacy  Policy  by   writing   to   us   at

14.3      Our Information Officer’s duties and responsibilities  include encouraging  compliance with the  eight  conditions  for lawful processing  of personal  information  in terms  of POPIA, ensuring  compliance  with the  provisions  of POPIA, dealing  with requests for access  to information  and working with and assisting the  Information Regulator in relation  to any investigations where needed.

  1. Update and/or Revision of this Privacy Policy

15.1      We reserve the right to and may from time to time update this Privacy Policy. Any such revision will be published  on our website  and/or made  available to any person  wishing to access the updated policy at our offices situate  at 5 VICEROY  LINK ROAD, ROUTE 21 CORPORATE PARK, IRENE, GAUTENG, 0062, upon request from the abovementioned Information Officer.

15.2      Accordingly, please  check this Privacy Policy for changes  periodically.  If you continue  to engage  with us, provide products  or services to us or access or use the  Website  and/or products  and services after amendments are made to the Privacy Policy and displayed on this Website, you will be deemed to have accepted the updated Privacy Policy.