About us
Established in 2005
INSIGHT OUTDOOR has played a vital role in the rapidly growing industry of outdoor advertising and media. We place high importance on service excellence. For this reason, Insight Outdoor values healthy working relationships with our clients, who consist of international as well as prominent local companies.
We can be considered A PROMINENT ROLE PLAYER IN THE INDUSTRY in GAUTENG.
All advertisers who want to implement outdoor advertising as a medium should explore this website to learn more about our incredible service offering.
Mission
The mission of the company is to build a world-class, result-oriented company by providing accurate and cost-effective Out-of-Home Solutions with flawless quality in real-time and client-centric services. Making Insight Outdoor the leading Out-of-Home specialist by developing and using the best advertising tools and systems through a team of energetic and motivated professionals with mountains of talent and skills.
development
Insight Outdoor Advertising is constantly searching for new sites to develop. Insight Outdoor understands that every property is unique and has special requirements. We at Insight pride ourselves on working with property owners to individually develop professional structures in highly travelled uncluttered environments. All sites are developed to be compatible with the on-site business enterprise and consistent with the preferences of the neighbourhood and the surrounding area. Whether your property is adjacent to a highly travelled roadway or your building is well suited for a WallScape, Insight Outdoor will create a custom leasing package for your property. The multiple benefits of having an Insight structure on your property include:
creating an annuity hassle-free income stream
increase in property value
utilising the structure at a discounted rate for your own business advertising needs.
our core values
People are out and about more, especially the younger more affluent groups.
More people are seeing Outdoor advertisements.
The range of available opportunities is vast – from huge high impact banners, special builds and large format roadside billboards right through to advertising opportunities at stations, in trains, bus shelters, on taxis, buses, in leisure centres, on plasma screens and postcards, and in shopping malls and supermarkets.
Consumers can be reached as soon as they step out of their home right to the very point of purchase.
Everyone who leaves the house is exposed to Outdoor advertising.
Unlike any other medium, you don’t have to “turn it on”, “tune in”, “dial it up” or “turn over the page” to see it.
It’s just there. . . and it’s free.
It sits easily with what consumers are doing when they’re out and about.
Outdoor is engaging and impactful, whilst other media can be unwarranted and unwanted.
Research shows the public has a very positive attitude towards Outdoor. It is seen as colourful and informative and a vehicle for introducing humour and fun to our lives. However the report shows that the public is not as receptive to other media. It highlights the fact that if consumers are hostile to how certain advertising intrudes on their life then the final result can be very negative.
- Raising the overall standard (e.g. illumination) increases the audience delivery.
As a flexible communication tool it is without equal.
With television audiences continuing to fragment under the onslaught of the new digital services, advertisers are increasingly using Outdoor to reach mass audiences quickly.
Equally so, it can be used very effectively to target specific audience groups in discreet geographic locations.
- The Outdoor industry is constantly introducing fresh ideas. In addition to introducing new formats it is eager to involve itself with new technology. Be it digital, SMS, LED, sound or even intriguing smells – if it helps our customers talk to their customers in new and exciting ways then we’ll be there.
- A persuasive endorsement of the effectiveness of Outdoor comes from the continued growth in advertising revenue.
- Since 1998, Outdoor’s revenue has grown by 66%
