Tshwane Township Billboards
Townships remain complex trading environments with emerging and emerged nodes within each township. Townships represent a vast market and love advertisers who communicate in terms they recognize, identify with and understand. Informal market advertising is an expanding opportunity marketers are buying into when seeking media exposure to launching new products, support television and print campaigns or just building brand equity over time. Pure consumer volumes make potential rewards huge for brands and giving back to the community in a meaningful and sustainable way is good for business and branding (don't be seen as a large corporate just taking money out of the townships). Township consumers are very loyal consumers and by building your brand, you are building loyalty.